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Google Advertising, also known as Google Ads, is an online advertising platform that allows advertisers to display their ads on various locations within the Google network. Originally launched in 2000 under the name Google AdWords, the platform underwent a rebranding to Google Ads in 2018. It allows businesses to increase their visibility to potential customers through a variety of ad formats such as text, image, video and shopping ads.

Search advertising

It is displayed on search engine results pages (SERPs) when relevant keywords are entered. These ads appear above or below the organic search results and are labeled as “Advertising”.

Content advertising

Allows advertisers to display visual ads on websites that are part of the Google Display Network. This network includes millions of websites, apps and videos where ads can be displayed.

Shopping advertising

These are ads that display products directly in search results with an image, product name, price and store name. They are ideal for e-shops that want to promote their products directly to customers searching for specific items.

Video advertising

It appears before or while videos are playing on YouTube and the Google Display Network. Allows advertisers to reach a wide audience with engaging video content.

Advertising in apps

It allows advertisers to promote their apps across Google Play, YouTube and other platforms, increasing the number of downloads and interactions with the app.

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Benefits of Google Ads

Targeting: Google Ads offers various targeting options, including geographic targeting, demographic data, interests, and user behavior. This allows advertisers to reach a precisely defined audience.

Measurability: The platform provides detailed statistics and analytical tools that enable tracking of ad performance, click-through rate (CTR), conversions, and return on investment (ROI).

Budget Flexibility: Advertisers can set a daily budget and a maximum cost per click (CPC), allowing them to control costs and optimize ad spending.

Quick Results: Unlike organic search, which can take months to yield results, Google Ads can provide immediate visibility and website traffic.

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Google advertising is one of the most powerful marketing tools that helps businesses increase their visibility, increase website traffic and get more customers. With billions of searches a day, Google Ads offers a unique opportunity to reach the right audience at the right time.